Cologne in sports fever: FIBO 2024 kicks off!

Competitions and challenges, eSports and gaming, wellness oases, fitness trends, fashion highlights and lots of sport and fun: From 11 to 14 April, renowned exhibitors, athletes and fitness enthusiasts will once again bring movement to the Cologne exhibition halls at FIBO 2024. For four days, the international platform for fitness, wellness and health will see numerous exhibitors and industry experts as well as the stars and starlets of the scene bustle through ten halls, with a diverse programme of events rounding off the trade fair experience.

In addition to bodybuilding, HYROX, functional fitness and yoga, visitors will definitely get their money's worth in terms of sport – be it through show acts or group workouts. There will also be a wide range of exhibitors on lifestyle and beauty topics, as well as classic health topics such as diagnostics and forms of therapy. The spa and wellness area has also grown this year.

When it comes to pursuing a holistically conscious lifestyle, the topic of healthy nutrition is a must – a topic that FIBO will be exploring in greater depth this year with an extensive programme and a newly integrated dedicated area. The "Nutrition & Diagnostics Area" in Hall 4.2 closely links the topics of diagnostics, healthy nutrition and health and offers visitors the opportunity to obtain advice from selected experts and learn first-hand how they can optimise their health by incorporating a healthy, balanced diet. The Diagnostics Area thus meets the need of many people to find out more about their own bodies and to optimise their nutrition and fitness individually. Selected experts and exhibitors provide support and supply specialist knowledge, products and advice.

Sports enthusiasts can of course also shop to their heart's content at FIBO. A special highlight will be offered for the first time this year: Presented by Porsche, the Hypercon Sneakerconvention x Hypenneedz will take place in Hall 5.2, bringing together a number of well-known exhibitors and the most sought-after brands in the sneaker world. In addition to brands such as Nike, Jordan, Adidas, New Balance, Puma and Yeezys, the convention will also feature companies such as Kixery, True2Kickz, Sneakertell, Lindinger, D'onofrio, DFM Quare, Rene, Carl and Mira.

However, when it comes to fashion, FIBO will not only be showcasing the right footwear – the major suppliers of sportswear known in the fitness world, such as Teveo, Smilodox and Venice Sportswear, will also be represented at the trade fair. These can be found in Hall 10.2, as well as the POWER Meet & Greet Area and the Creator & Athletes Areas, where the stars of the scene can be found.

Fashion brand Oace will also be taking part, occupying its own hall together with ESN and More. In Hall 3.2, visitors can enjoy the broad product world of the three brands as well as meet & greets with well-known content creators and take on sporting and fun challenges in the Community Battles.

With the FIBO Football Festival, FIBO is celebrating another major premiere this year. The dedicated area in Hall 4.1. forms the heart of the community event for fans and active players, coaches and team officials, creating a home for all fans of American football in Cologne and all those who enjoy sport that inspires. Visitors can expect exciting football tryouts, thrilling cheerleading showcases and unique meet & greets with top athletes and stars of the American football universe – including Jakob Johnson, Kasim Edebali and Patrick Esume and many more!

The Strongman Area is also located in Hall 4.1. At the start of the season, competitions of the three highest German strongman ranks as well as competitions for newcomers will take place here.

Theory, practice and competitions ensure a great atmosphere at FIBO when it comes to Fighting Fit. While visitors learn the most important things about self-defence techniques in the Krav Maga seminar, martial artists put their strength to the test at the European Grappling Championship. Visitors can also experience intensity and skill in the ring at the Olympic boxing show fight organised by Sting Sports. With the Challenges for Kids, FIBO also has something exciting in store for the youngest visitors.

At the Group Fitness Stage in Hall 4.2 it’s getting hot: whether cycling, yoga, hula hoop or full-body workouts – every visitor who likes to be heated up in a group by a motivated trainer will get their money's worth here. In addition to HIIT workouts with Anna Maria Engelschall (growingannanas), a Best of Fitness with ALDI SPORTS and the FIBO Ride DJ Edition, the Pure Emotion Convention will also take place on the stage.

The HYROX athletes will also be working off their energy in Hall 10.1, where the various performance competitions will be held at the weekend, with the athletes battling for their personal best times in an exciting FIBO atmosphere. HYROX has now developed into a global phenomenon that brings people from all over the world together to face sporting challenges. The popular combination of running with eight functional exercises makes HYROX a spectacular event that is an exciting challenge for aspiring athletes and fitness enthusiasts alike.

Last year, around 2,700 athletes took part in the competitions, this year up to 5,000 participants are expected to take part in the HYROX Pro, Mixed or Doubles.

The topics of eSports and gaming are becoming increasingly popular in the fitness industry, and the FIBO programme around these trend topics is growing year after year. This year, visitors can look forward in particular to the Gaming & Activity Area with the eSport Stage in Hall 5.2, which is supported by AOK Rheinland/Hamburg as the official health partner.

This is where the "Beat the Pro's" sessions will take place at the weekend, where eSports fans and gamers can challenge some players from the "Virtual Bundesliga" (VBL) such as Kai Hense from Fortuna Düsseldorf or Richard Hormes, also known as Gaucho, from Borussia Mönchengladbach.

In the Bitburger 0,0 Area, also in Hall 5.2, visitors can expect exciting topics such as eSports in HR, AI and sports promotion and other programme items such as Doctor Freud's lecture on "How content creators can inspire a healthier lifestyle through creative content" on Saturday. Unicorns Of Love will be fuelling the excitement even further with Sim Race on the eSports stage!

In addition to the usual fitness and health topics, FIBO also covers the areas of beauty and lifestyle and offers visitors exciting talks with well-known faces from various worlds as well as on the topics of mental health, nutrition, staying fit through pregnancy, balancing sport and work and more.

This part of the industry also includes a wide range of exhibitors with first-class products from brands such as Sergejs Soap, Elihair, hairfree and Soummé. But that's not all – in addition to a packed programme, there will also be the opportunity to get a free FIBO tattoo from Vikink Tattoo Hamburg in Hall 10.2!

In the Lifestyle Area in Hall 5.2, barber workshops will also be taking place at the weekend and PURELEI will be presenting festival looks, while Alessandro will be demonstrating the no-make-up look. In keeping with the lifestyle & beauty themes, live fresh will be providing information on nourishment for the skin to make it glow and the Wella Company will be showing the most beautiful fitness studio hairstyles.

Everything to do with fitness, wellness and health: FIBO 2024 offers highlights as far as the eye can see. Everyone gets their money's worth here – whether trade visitors, passionate gym-goers, amateur athletes, professional athletes or beauty fans. We are looking forward to four days full of power!

About FIBO

FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the fitness, wellness and health sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle. Over the course of four days, FIBO offers here not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences. The next FIBO will take place in Cologne from April 11-14, 2024 

More info: fibo.com

About RX

RX's mission is to create business for individuals, communities and organizations. By combining data and digital products, RX makes 400 events in 42 industries and 22 countries more engaging. RX is part of RELX, a global provider of information-based analytics and decision tools for professionals and businesses. www.rxglobal.com

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