Government Initiatives

Saudi Arabia is committed to promoting healthier lifestyles for the nation through initiatives like Vision 2030, aiming to increase physically active individuals from 13 % to 40 % by 2030, fostering a culture of fitness and wellness.

Growing interest

With a population of 35 million and only a 3 % penetration rate in the fitness industry, there is a significant opportunity for growth in the region. As health consciousness rises, more individuals are prioritizing exercise and wellness, paving the way for new fitness brands.

Expanding Market

The total addressable market for fitness services is growing, driven by advancements in the property and hospitality sector, where luxury residential and hotel properties are integrating fitness centers into their offerings.

Global brands arrive

Attracting prominent regional and global fitness chains, such as Gymnation, Gold’s Gym, and Fitness First, to establish a presence in Saudi Arabia. The Kingdom now boasts over 30 organized fitness center companies, along with various unstructured fitness facilities.