Fitness and gaming are a perfect match. FIBO has been demonstrating this for years. And the eSports boom continues unabated. Year after year, it attracts more and more people and unites a lifestyle-orientated, young target group. But the segment is not only attracting attention in the B2C sector. Managing directors, marketing managers and HR professionals have also turned their attention to eSports and are gaining a foothold here.

The eSports Innovation Area in Hall 4.2 is the perfect door opener for start-ups and young companies to gain initial visibility and make valuable contacts.