Prof. Alfonso Jiménez is Professor Exercise Science & Health at the Advanced Wellbeing Research Centre (Sheffield Hallam University, 0.25FTE) and Chief Research & Innovation Officer at GO fit LAB, the Research & Innovation arm of Ingesport/GO fit, a disruptive Innovation Research Hub, in partnership with a pool of Universities led by Sheffield Hallam University and Universidad Rey Juan Carlos. The project expands from Applied Research to the areas of Scoping, Innovation & Product Development, Knowledge Transfer, Networks and Partnerships, and Training & Education. We work to provide solid evidences at scale and sustainable best practices supporting Active Living and Sports Participation for a current cohort of GO fit leisure centres members of more than quarter of million people in Spain and Portugal.