Prevention and health promotion are aimed at people and groups who either want to do something to maintain their health at an early stage in the sense of health promotion and need support for this, or who want to tackle existing risk factors in the sense of prevention. In particular, corresponding innovations should be oriented towards the primary lifestyle diseases in our society and focus on them directly or indirectly. Therefore, products, concepts, technical or digital aids/devices or services in the field of health can be submitted in this category. In particular, the innovation must clearly define the health-promoting or preventive effect and benefits for the user.

The most important criteria are:

• Possibility of individualisation and differentiation in application/use
• Orientation towards lifestyle risks
• Exact description of the intended functional change
•  Identification of included measures of behavioural change/modification
• Scientific evidence/proof of the intended change