Exercise is Medicine Days: FIBO advocates against lack of exercise

© University Hospital Ulm/ Section Sports and Rehabilitation Medicine

Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8. 

Physical activity is to be moved into the focus of physicians, politics and society at large, now more than ever before. Exercise still plays too minor a role at doctors’ surgeries. For about a year now FIBO has been a trustworthy partner of the ‘Exercise is Medicine’ initiative. As a key interface between fitness and health this the world’s leading trade show now advocates that sport and fitness be used as essential instruments to promote health, prevent illness and support the healing process.  

“In a body consisting of EIM Germany and Europe, DGSP (German Society for Health and Prevention) and EuropeActive we will pursue the aim of motivating society at large to exercise more at a forum with top-notch speakers held on the Medicine Days on Friday and Saturday,” says Anke Brendt, Product Manager at trade show organiser RX Austria & Germany.

Covid-related topics to dominate on FIBO Friday

The Covid pandemic is still omnipresent and has been impacting our society for over two years now. All the more so since the issue of Long-Covid is now also moving centrestage – and this will be addressed amongst other topics in the lectures and expert talks on FIBO Friday.

Furthermore, visitors will also be able to attend an interview with karate fighter Lena Mikulic – someone who still struggles with the consequences of Covid-19 even months after her infection and who will share her experience with the audience. What we already know about the mechanisms involved in Long-Covid will be explained by Prof. Dr. Wilhelm Bloch, Head of the Institute for Circulatory System Research and sports medicine at the German Sport University Cologne, in his expert lecture.

FIBO Saturday: Exercise-is-Medicine approaches on an international scale

The second day will explore ‘Exercise-is-Medicine’ approaches adopted in different countries and in the industry. The EIM Network in the Venice region, where doctors and sports providers cooperate closely, will be presented by Prof. Andrea Ermelao and Dr. Daniel Neunhaeuserer. The current status of the initiative in Poland will be covered by Anna Plucik-Mrożek, Manager of the Polish Exercise is Medicine Centre.

Dr. med. Thomas Schramm, Vice President of the German Society for Health and Prevention, will report on how to organise a local network with a cardiology focus practice. Finally, Prof. Leyk has installed ‘ActIv – Activate Individuals’ – a network with over 10,000 participants – to target the inactive and provide better motivation for sportspeople. He will also present hands-on examples for professionals to obtain greater reach.

Networking at the Meeting Point Health & Wellness (Halle 8)

During the trade show staff and academics will be on hand to answer any questions related to the Initiative. Furthermore, it is planned to launch a dedicated landing page on ‘Exercise is Medicine’, which will go online over the next few days. Here interested parties and potential members can find detailed information on the Initiative. 

About FIBO

It is the world’s biggest trade show for fitness, wellness and health and the place for innovations, investments and trends: At FIBO in Cologne decision-makers from the entire fitness industry, up-and-coming entrepreneurs, club operators from numerous countries, trainers, health care actors and the fitness community meet. Beyond, FIBO offers international business and networking as well as a great live experience. Expert information and continuous education are also a priority at the trade show. In 2022 FIBO will be held from 7 to 10 April. www.fibo.com

About RX

RX has set itself the task of promoting business for individuals, communities and organisations. By combining data with digital products RX makes 400 events in 22 countries and 43 industries even more attractive. RX forms part of RELX, a global supplier of data-based analysis and decision-making tools for professional and business customers. www.rxglobal.com

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