• 10 – 13 April 2025
  • Exhibition Centre Cologne

Fashion | Beauty | Lifestyle | eSports & Mixed Reality Sports

HALL 4.2

11 – 14 April 2024
Exhibition Centre Cologne

More style in life

In Hall 4.2, we bring together trends, products and innovations for an active, healthy and self-confident lifestyle. Visitors, creators and industry decision-makers love the many opportunities to discover, try out and shop - and with your products from the fashion, beauty and gaming sectors, you will find exactly the right contacts to help your business grow in the long term. Special attractions include the new shopping mall for fashion & beauty brands, the Hypercon Area and the Lifestyle Area. The interplay of fashion, beauty & gaming gives the hall even more versatility and visibility. Make a lasting impression on the market and position your brand perfectly.


Your target groups

• Health and nutrition conscious visitors

• Health experts

• Fitness enthusiasts

• Bodyshapers and athletes

• Trainer

• Studio owners and managers

• Buyers and Distributors

• Influencer und Blogger

Special Areas

• Gaming & Activity Area

• Lifestyle Area

• Shopping Mall

• Convention Stage






Your FIBO-Presence


Shopping Mall Beauty

 

The new shopping mall is the perfect door opener for beauty start-ups to gain initial visibility with end consumers and valuable contacts with investors and retailers.

Shopping Mall Fashion

 

In addition to new beauty suppliers, the shopping mall also impresses fashion brands and attracts the attention of a shopping-savvy target group and decision-makers from the retail sector.

Innovation Area eSports

 

Fitness and gaming as a perfect match - this becomes clear in the Innovation Area. Here you can meet young eSports athletes as well as managing directors, marketing managers and HR professionals and present your solutions.

Your individual package



We will be happy to put together a customised package for your business. 

 



Your benefits


Perfect environment for successful brand building and more attention among trendsetters and multipliers

Targeted approach to new, sales-relevant target groups in the B2C sector, also to a B2B group from the hotel industry that is capable of making decisions thanks to the proximity to Hall 1

Direct sales generation on site through a shopping-affine and strong buying public

Maximum activating atmosphere invites you to try things on and off

Unique presentation platform for your brand in an emotional, positive, active atmosphere      


Highlights


Lifestyle Area

Consumer topics such as permanent and gym make-up, hair & beard styling act as real visitor magnets. With sessions on clean beauty, facial care, regeneration and healthy skin, the area contributes to a holistic health programme. 

Shopping Mall

The new shopping mall in Hall 4.2 with its high-quality look and feel takes the shopping experience for FIBO visitors to a new level. 

Gaming & Activity Area

An even larger area for a booming market segment and an enthusiastic target group. 




Would you like to write your own success story?

Get free advice from us!

We will accompany and support you with your success story through:

Individual advice

We will provide you with your own and permanent contact persons on the topics of exhibition space, exhibitor marketing and service. Let us work together as a team all year long.

Tailor-made offers

We create the best offer for every budget to make your participation at FIBO a success for you. Whether you want to meet your existing customers or generate new business leads, we will support you on your way.

With us there are only good participations

Together with you, we will find the right placement for you. Whether physical or digital, we ensure that you are always found by your defined target group.

Marketing & Sponsoring Solutions

We increase your reach in the industry and help you achieve brand awareness. Put your innovations in the spotlight and benefit from sustainable trade fair success with our digital products.



Digital Products

We offer numerous digital products to ensure your trade fair success.



That was FIBO 2024



1,64 Bn €

global revenue fashion market

590,7 Bn €

global revenue beauty market 

Personal Care

as biggest market segment

2,06 Bn $

market volume eSports & Gaming



These exhibitors were among others present in 2024



You would like to be there too?



Do you have any questions or need help?

Please contact us! We will be pleased to help you.

Support for exhibitors

+49 211 90191-726

[email protected]

Service times:

Mo – Th: 8:30 am – 4:30 pm
Fr: 8:30 am – 3:30 pm